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TRAC DIGITAL helps underwriting teams create new revenue by expanding existing corporate support efforts into the digital video and audio markets.
TRAC has partnered with Digital Tulip, a prominent, multi-award winning national digital agency, to train public broadcasting underwriting teams in a consultative digital sales model. This enables underwriting staff to offer clients premium placements across major streaming, video, and audio platforms, such as Netflix, Hulu, Tubi, Spotify, and YouTube as a strategic complement to broadcast inventory, with Digital Tulip managing campaign fulfillment.
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TRAC Digital expands station inventory, unlocks targeted audiences that may be difficult to reach through broadcast alone, and delivers robust proof-of-performance reporting that strengthens client relationships and sup[ports long-term revenue stability.
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The model has doubled sales revenue at commercial stations and is designed to help public media leverage and grow the trust and corporate relationships you already have.
Turnkey Solutions
With Digital Tulip handling fulfillment, stations can expand inventory and capability without increasing day-to-day operational complexity.
WHY IT MATTERS NOW
Audience behavior has shifted. Many viewers and listeners are spending more time in streaming and digital audio, and clients increasingly expect multi-platform plans, not broadcast-only buys.
Budgets are tighter, expectations are higher. Stations need revenue growth that doesn't require building a full digital ad ops team in-house.
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Measurement drives renewals. Advertisers want targeting and clear proof of performance; digital reporting helps protect and extend client relationships.
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Local trust is a competitive advantage. This model lets stations keep the relationship while offering modern inventory that national platforms can't deliver with the same community credibility.
To learn more or to schedule a demonstration, contact:
Nicky Freegard | email: nicky@tracmedia.com
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