Research, Analytics & Consulting Solutions
Providing quality services to public television since 1979
We want to keep you updated on the most current information on the potential loss of funding for the Corporation for Public Broadcasting (CPB), which will impact your local public television & radio stations. Earlier this week, it was widely reported that the administration attempted to remove three of the five CPB board members. In turn, the CPB sued the administration, contending that the President does not have the power to take these actions.
On Thursday, May 1, the administration went ahead with an anticipated executive order aimed at cutting funding for public broadcasters. CPB issued this statement in response on Friday.
While we do not know how this situation will resolve, we do know that a vote to eliminate all CPB funding already allocated for FY26 and FY27 is planned in the coming weeks. If enacted, this change will impact your local public television station’s budget beginning this October. We will continue to keep you updated as we learn more details.
One step you can take right now is to urge Congress to protect funding by taking action at Protect My Public Media, an action network working to support local media. ​
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RATINGS
TRAC Media Services has provided analyses of Nielsen ratings metrics for public television stations, producers, distributors and other national organizations for over four decades. Producers and distributors rely on TRAC Ratings Service data to determine the success and reach of their productions and their funders’ support messages. Program decision-makers use our analyses to make both tactical and strategic decisions that enable them to meet the needs of their local audience.
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Overnight Reports
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Sweep Reports
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Scheduling Assistant and Program Strategies
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Newsletters
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Custom Analyses
TRAC’s online reports illuminate the data – including commercial and cable channels in their market and how the station compares with other public television stations across the country. TRAC staff members are always available to support you and your team with questions and ala carte analysis. There is no limit to the number of your staff members that can access our online tool set and seek training/guidance.
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TRAC Locale
TRAC Locale delivers longer cume windows (quarterly, annual), cuts audiences into finer clusters across a range of variable (Occupation, Income, Education, Ethnicity etc.,) and provides station management and staff with a deeper understanding of audiences.
