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TRAC is routinely tasked to provide an array of custom research solutions for stations. From in-depth analysis of Nielsen audience data to conducting primary research in your community and among your members, we can address an array of topics your management team or Board are seeking to address. Through digital surveys, discussion groups and online panels, we can resolve your unanswered questions about your community and your donors.
TRAC has recently provided insights to stations in community engagement/impact, local production strategies, marketing/branding (co-branding with PBS) changes; analysis of local productions and program acquisitions on ratings membership; and podcasting.
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