Research, Analytics & Consulting Solutions
Providing quality services to public television since 1979
We want to keep you updated on the most current information on the potential loss of funding for the Corporation for Public Broadcasting (CPB), which will impact your local public television & radio stations. Earlier this week, it was widely reported that the administration attempted to remove three of the five CPB board members. In turn, the CPB sued the administration, contending that the President does not have the power to take these actions.
On Thursday, May 1, the administration went ahead with an anticipated executive order aimed at cutting funding for public broadcasters. CPB issued this statement in response on Friday.
While we do not know how this situation will resolve, we do know that a vote to eliminate all CPB funding already allocated for FY26 and FY27 is planned in the coming weeks. If enacted, this change will impact your local public television station’s budget beginning this October. We will continue to keep you updated as we learn more details.
One step you can take right now is to urge Congress to protect funding by taking action at Protect My Public Media, an action network working to support local media. ​
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UNDERWRITING
TRAC Underwriting Tools supports sales professionals pares-down Nielsen research by offering proposal-ready materials. Our research-based, presentation-quality underwriting materials allow underwriting professionals to quickly and easily produce proposals with minimal support staff. Program, genre and daypart 1-sheets, qualitative data on high-indexing consumers, demographic rankers and a proposal-building tool will help your sales team regardless of its staff size and expertise.
Demo Rankers
Presents your station’s top-rated programs for specified demos within individual sweep periods. Each demo ranker report, showing ratings and viewer totals, can be used internally for identifying right programs for individual clients. Use the information externally in a presentation-quality format with your station logo and color scheme.
Program 1-Sheets
Your station’s complete underwriting inventory of individual programs available on-demand in presentation-quality 1-sheets. Each program 1-sheet offers local sweep demo ratings and totals of your choice and age/gender, income and education graphs. Each program 1-sheet also includes the program’s image and text description. Each also uses your station logo and color scheme and allows for user customization
Genre/Daypart 1-Sheets
Your station’s complete underwriting inventory grouped by genres within dayparts to target specific audiences available on-demand in presentation-quality 1-sheets. Each genre/daypart 1-sheet shows local sweep demo ratings and totals of your choice and age/gender, income and education graphs. All figures are averages across programs within the same genre/dayparts.
On-Air Proposals
Our interactive spreadsheets calculate on-air costs and delivery and produce on-air spot schedules for client presentations. Beyond Gross Impressions, fight budget totals, CPM and CPP, the On-Air Proposal provides your client with their proposed flight schedule with key demos, number, spot cost and frequency of spots.
Qualitive Research
Use this tool to compare Public TV viewers, cable viewers and non-Public TV viewers across key Product, service or behavior categories and presented in a presentation-quality qualitative 1-sheet. Choose from a number of categories ideal for targeting public television underwriters from the MRI database.
