EXPERTISE
TRAC Media Services is the nation's leading public television consulting firm. Founded in 1979, TRAC has set the standard for objective and insightful consulting to stations, producers, distributors and the Corporation for Public Broadcasting. We conduct surveys, track audience Nielsen ratings and metrics, analyze pledge audiences, monitor scheduling trends and help stations maximize their program schedules. Our goal is to aid public media outlets and their managers to best serve their local market.
Craig Reed, M.S.
(Bowling Green State University)
Principal Strategist and Managing Partner
Craig guides business strategy and direction, helps develop new products, and steers ongoing audience and pledge research. A leader in communications research since 1985, his career includes audience analysis at PBS, people-meter research at Nielsen, and membership modeling at Target analysis. Craig has also contributed his experise to the National Geographic Society and BizRate.com.
Kristen Kuebler, PhD
(Oxford University)
Director of Client Services and Managing Partner
Kristen co-manages the firm's strategic direction and directs the delivery of TRAC's research and programming services. With over 20 years of experience, she specializes in translating complex ratings, pledge, and carriage data into actionable advice for PTV stations. Kristen also leads the firm's qualitative initiatives, including in-depth member interviews and viewer panels.
Nicola Freegard
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Director of Business Development
With 30+ years of experience in film, television, events, and business strategy, Nicky serves as Director of Business Development at TRAC Media Services. She leads client development and strategic partnerships, and has produced conferences, meetings, and special events for TRAC and PTPA since 2014.
Kelly Luoma
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Programmer
Kelly began working with TRAC Media in 2004 after moving from New England to sunny California. Leaving behind years of successfully programing New Hampshire PBS and Vermont PBS. While working directly in those amazing station had the ability to work in all facets of Public Media from Operations, Engagement, Production, Communications, RTL, Education and of course Programming. She never found the time to tackle Engineering. She has served on many national committees including the PBS Programming Advisory Group, the PBS Communications Advisory Committee, participated in CPB Community Engagement Initiative. She is a past president of the Public Television Programmer’s Association and recipient of the Programmer of the Year Award. She has 35 years of experience and looks forward to helping cultivate and support the next generation of leaders in this amazing field of work.
OUR FOUNDERS
David LeRoy, PhD
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Founder
Dr. David LeRoy received his doctorate from the University of Wisconsin in 1969. He taught at Wisconsin, Florida State University and the University of Houston. Dr. LeRoy's research interests are in empirical analysis of audience behavior and donative behavior. He has published a number of books, academically oriented research articles and numerous research reports for clients and national associations.
Judith LeRoy, PhD
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Founder
Dr. Judith M. LeRoy received her doctorate in Psychology from the University of Wisconsin in 1972. She worked at Time Warner Cable in Houston and also managed a Pacifica radio station and taught at Florida International University before founding PMN TRAC (now TRAC Media Services) in 1979. Dr. LeRoy has published extensively in the area of audience research.