EXPERTISE

At TRAC, Craig conducts ongoing audience and pledge research, and manages day-to-day operations at TRAC’s offices in Tucson. Craig has worked in the field of communications research since 1985. His work experience includes audience analysis at PBS, people-meter research at Nielsen, and membership modeling at Target Analysis. Craig has also worked at the National Geographic Society and BizRate.com.

As Director of Client Services, Dr. Kuebler has been responsible for analyzing ratings, pledge, and carriage data for more than 20 years and provides programming advice to PTV stations. Kristen has also worked on many of TRAC’s national research projects on viewing and pledge (i.e., CPB/TRAC Media Ethnic Philanthropy Study, CPB/TRAC Media Ethnic Viewing Studies, Lapsed Member Research, etc.). Kristen has conducted qualitative research for public television stations around the country, particularly in-depth laddering interviews with members and core viewer panels.

Following 25 years in film and television production and business development, Nicky has produced conferences, meetings, and special events for TRAC and PTPA since 2014.  For the past ten years, she has also provided business management and consultancy services, including marketing management, design, and business development to large and small creative institutions, businesses, and artists, before joining TRAC Media full-time in 2022.

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Kelly began working with TRAC Media in 2004 after moving from New England to sunny California. Leaving behind years of successfully programing New Hampshire PBS and Vermont PBS. While working directly in those amazing station had the ability to work in all facets of Public Media from Operations, Engagement, Production, Communications, RTL, Education and of course Programming. She never found the time to tackle Engineering. She has served on many national committees including the PBS Programming Advisory Group, the PBS Communications Advisory Committee, participated in CPB Community Engagement Initiative. She is a past president of the Public Television Programmer’s Association and recipient of the Programmer of the Year Award. She has 35 years of experience and looks forward to helping cultivate and support the next generation of leaders in this amazing field of work.