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PROGRAM SCHEDULING

TRAC’s in-house program schedulers, data analysts and scheduling experts support stations’ audience goals with customized program schedules and analysis/recommendations to maximize audience results across multiple channels.
We plan monthly program schedules for those public television stations who either do not currently employ a full-time programmer, or who want to supplement internal staff resources with first-rate research assistance in television schedule planning.
 
We leverage our database containing decades of public television research information to help define who watches public television on a market-specific basis. Knowing that one size doesn’t fit all, TRAC uses this research – provided to strategically program the station to meet the needs of its local audience.
For your station we can provide a custom combination of services, including:

  • Programming your station’s monthly schedule

  • Programming pledge drives

  • Providing expertise to supplement your staff expertise

  • Developing programming strategies for one- or more of your platforms

  • Advise your staff on draft schedules 

Regular Programming Service

  • A program grid delivered each month in Protrack.

  • Review of schedule with your staff

  • Maintain the tracking of rights and common carriage for the station.

  • Manage program inventory to maximize value.

  • Alert to potential flag material in programs.

  • Alert to any last minute program changes from PBS.

  • Provide basic advice on acquisitions and monthly promotion targets.

  • Audience assessment from available resources done quarterly.

Premium Programming Service

  • A program grid delivered each month in Protrack

  • Review of schedule with your staff 

  • Maintain the tracking of rights and common carriage for the station

  • Manage program inventory to maximize value

  • Alert to potential flag material in programs

  • Alert to any last minute program changes from PBS

  • Provide customized advice on acquisitions and monthly promotion targets

  • Can handle the acquisition budget, and negotiate purchases. We will maximize your acquisition budget this way