top of page

Research, Analytics & Consulting Solutions

Providing quality services to public television since 1979

We want to keep you updated on the most current information on the potential loss of funding for the Corporation for Public Broadcasting (CPB), which will impact your local public television & radio stations. Earlier this week, it was widely reported that the administration attempted to remove three of the five CPB board members. In turn, the CPB sued the administration, contending that the President does not have the power to take these actions.

On Thursday, May 1, the administration went ahead with an anticipated executive order aimed at cutting funding for public broadcasters. CPB issued this statement in response on Friday.

While we do not know how this situation will resolve, we do know that a vote to eliminate all CPB funding already allocated for FY26 and FY27 is planned in the coming weeks. If enacted, this change will impact your local public television station’s budget beginning this October. We will continue to keep you updated as we learn more details.

One step you can take right now is to urge Congress to protect funding by taking action at Protect My Public Media, an action network working to support local media.

PROGRAMMING

2 kids under covers watch tvweb.jpg

PROGRAM SCHEDULING

TRAC’s in-house program schedulers, data analysts and scheduling experts support stations’ audience goals with customized program schedules and analysis/recommendations to maximize audience results across multiple channels.

We plan monthly program schedules for those public television stations who either do not currently employ a full-time programmer, or who want to supplement internal staff resources with first-rate research assistance in television schedule planning.

We leverage our database containing decades of public television research information to help define who watches public television on a market-specific basis. Knowing that one size doesn’t fit all, TRAC uses this research – provided to strategically program the station to meet the needs of its local audience.

For your station we can provide a custom combination of services, including:

Programming your station’s monthly schedule
Programming pledge drives
Providing expertise to supplement your staff expertise
Developing programming strategies for one- or more of your platforms
Advise your staff on draft schedules

Regular Programming Service

A program grid delivered each month in Protrack.
Review of schedule with your staff
Maintain the tracking of rights and common carriage for the station.
Manage program inventory to maximize value.
Alert to potential flag material in programs.
Alert to any last minute program changes from PBS.
Provide basic advice on acquisitions and monthly promotion targets.
Audience assessment from available resources done quarterly.

Premium Programming Service

A program grid delivered each month in Protrack
Review of schedule with your staff
Maintain the tracking of rights and common carriage for the station
Manage program inventory to maximize value
Alert to potential flag material in programs
Alert to any last minute program changes from PBS
Provide customized advice on acquisitions and monthly promotion targets
Can handle the acquisition budget, and negotiate purchases. We will maximize your acquisition budget this way

bottom of page