Welcome to the website of TRAC Media Services, the nation's leading public television ratings analysis and audience research firm. Founded in 1979 by co-owners Dr. Judith M. LeRoy and Dr. David J. LeRoy, TRAC is a research company that has set the standard for objective and insightful audience analysis for American public television.

• Our clients are PBS stations who want to know more about the public television audience, public TV membership and pledge, media trends, and community engagement. 

• TRAC does Nielsen ratings research, community surveys, programmer and development training seminars, core viewer forums, and PTV audience analysis.

• TRAC’s advice is used by all levels of station management, including PTV programmers, general managers, station program mangers, pledge producers, development directors, and underwriting professionals to better position their local PBS station in the community. 

• We also work with public television program producers to help them understand program carriage, cumes, GRPs, and scheduling strategies. 

• TRAC has conducted research with PBS, PBS stations and the Corporation for Public Broadcasting on topics as diverse as ethnic PTV viewing, PTV membership and pledge, and electronic philanthropy.

• Over the years we have talked with thousands of PTV members about their donation and their attitudes toward public television.

• We monitor viewing trends for all major PTV series including Masterpiece Theatre, NOVA, The NewsHour, American Experience, Great Performances, Antiques Roadshow, Frontline, Secrets of the Dead, This Old House, British Comedies, Washington Week and NOW.

Our goal is to aid public television stations and managers best serve their local market. Over the past 25 years our research, consulting, and information sharing products have given us the ability to achieve that goal.

We welcome your email or your voice mail at 520.299.1866. Our fax number is 520.577.6077.