Market Similarity Research

Any examination of overnight or sweep ratings information readily demonstrates that PTV programs, even when they are broadcast at the same time all across the country, perform very differently in different markets. Why doesn't one program do well everywhere?  The answer to this question is both complex; because it is rooted in psychology, scheduling, and geography; and simple, because it boils down to the fact that each television market is different.

Much of the research listed below is password protected, if you are unable to access the content, please contact Kristen Kuebler or Craig Reed at TRAC Media Services or call 520.299.1866.

Who's Your Sister Now?
This power point presentation from PTPA 2007 examines sister markets using July06-May07 sweep data (2007)

What About Us? Does Geography Matter Anymore?
This Power Point Presentation to addresses concerns about NPS performance in local markets - particularly why there is underperformance in the Southern Region (2000).

Secondary Station Impact Report
How does a secondary station(s) impact the primary station in a market?