TRAC Media Services the nation's leading public television audience research firm. Founded in 1979 TRAC has set the standard for objective and insightful consulting for American public television. We conduct surveys, track audience ratings and metrics, analyze pledge audiences, monitor scheduling trends and help schedule. Our goal is to aid public television stations and managers best serve their local market. Our management team includes:

  photo David LeRoy  

David LeRoy, PhD - Co-Director
Dr. David LeRoy received his doctorate from the University of Wisconsin in 1969. He taught at Wisconsin, Florida State University and the University of Houston. Dr. LeRoy's research interests are in empirical analysis of audience behavior and donative behavior. He has published a number of books, academically oriented research articles and numerous research reports for clients and national associations.
photo of Judith LeRoy

Judith LeRoy, PhD - Co-Director
Dr. Judith M. LeRoy received her doctorate in Psychology from the University of Wisconsin in 1972. She worked at Time Warner Cable in Houston and also managed a Pacifica radio station and taught at Florida International University before founding PMN TRAC (now TRAC Media Services) in 1979. Dr. LeRoy has published extensively in the area of audience research.

photo of Craig Reed

Craig Reed, M.S. (Bowling Green) - Director of Audience Analysis
At TRAC, Craig conducts ongoing audience and pledge research, and manages day-to-day operations at TRAC’s offices in Tucson. In 2006 he managed TRAC’s acquisition of PubTV Online. Craig has worked in the field of communications research since 1985. His work experience includes audience analysis at PBS, people-meter research at Arbitron, and membership modeling at Target Analysis. Craig has also worked at the National Geographic Society and BizRate.com.

photo of Kristen Kuebler

Kristen Kuebler, PhD (Oxford) - Director of TRAC Station Research
As Director of TRAC Station Research, Dr. Kuebler has been responsible for analyzing ratings, pledge, and carriage data for more than 10 years and provides programming advice to PTV stations. Kristen has also worked on many of TRAC’s national research projects on viewing and pledge (i.e., CPB/TRAC Media Ethnic Philanthropy Study, CPB/TRAC Media Ethnic Viewing Studies, Lapsed Member Research, etc.). Kristen has conducted qualitative research for public television stations around the country, particularly in-depth laddering interviews with members and core viewer panels.